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Writer's pictureSarah McGee

How Staying Engaged With Parents Increases Your Preschool Enrollments!

Updated: Nov 18, 2023

How staying engaged with prospective parents keeps your preschool full of childrenLooking for the perfect preschool for your child can be overwhelming as a parent. Your top priority is finding a place that not only meets your child's educational needs but also provides a safe and nurturing environment. As a preschool owner, it's important to keep prospective parents engaged during the waiting period for an opening.


Ensuring that parents are engaged and interested in your program is crucial. One effective strategy is to provide parents with regular updates and information about your school through newsletters, social media updates, and other communication channels. This approach demonstrates your appreciation for their interest and your dedication to keeping them informed.


During the waiting period, parents may be exploring other preschools as well. By keeping them engaged, you increase the likelihood of them choosing your program over others. Furthermore, by providing regular updates, parents will feel more connected to your program, making it more probable that they will enroll their child once an opening becomes available.


In addition to increasing enrollment, keeping parents engaged during the waiting period can lead to positive word-of-mouth referrals. Parents who feel valued and connected to your program are more likely to recommend your school to others. This can result in a steady stream of enrollments, ultimately benefiting your program in the long run.


In conclusion, keeping parents engaged during the waiting period for an opening at your preschool is vital for increasing enrollments. By providing regular updates and information, you demonstrate your commitment to providing a high-quality program and show parents that you value their interests. This approach can lead to positive word-of-mouth referrals and ultimately benefit your program in the long run.

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